Technological advancements in business enterprises have improved the convenience and safety of shopping online. Many buyers have made purchases from mobile applications developed by various businesses. Allowing customers to make in-app purchases has helped online retailers to generate more income. Investing in the mobile app to allow electronic payment is proven to have excellent returns. However, businesses must consider a couple of factors to perform better than rivals in the market. Here are major strategies to help optimize monetization.
Advertising
Mobile apps can generate revenue by displaying advertisements or selling the ad space to another party, targeting to reach a desirable audience. Unlike other advertisement media channels like TV and print, the in-app advertisement option can be an incredibly viable strategy for advertisers to generate substantial revenue to the mobile app owner. The in-app advertisement should be engaging and relevant to improve the mobile app user experience. The advertisers should use specific formats to ensure customers are not disrupted.
In-app purchases
The in-app purchase has become increasingly popular as a large number of customers are opting to shop online. The majority of businesses are running their applications for free. As such, in-app purchases become a significant way to generate income. Customers can purchase a couple of particulars with real value hence resulting in a win for both the mobile app owner and the user. Since not all users might be willing to purchase items from the app, developers should include engaging content to encourage the purchase options available.
Subscriptions
Subscription is a monetization model focusing on limiting access to content. The app users can only access a basic and limited amount of content. Some apps give access to services for a specific free trial period before they are prompted to pay for subscriptions. The mobile app developers get recurring revenue from this monetization strategy. Mobile applications such as news and entertainment applications are a significant category that employs the subscription model to generate revenue.
Pay-per-download
Pay-per-download has been the oldest yet most straight forward strategy to generate revenue for a mobile app owner. App users are required to pay the specified fee upon downloading. The one-time fee paid gives access to the full functionality of the mobile app. Although this model receives revenue depending on the number for downloads, some users may be uncertain about the app’s functionality to their preferences. The app owners can have difficulty convincing users to pay for what they have not tried, especially when rivals are offering it for free.
Freemium
Some app owners group their services into basic and premium packages. Once a user has downloaded the app for free, payment should be made to access premium features. Since the premium features are likely to improve the user experience regardless of their purchase decision, the chances are that users will be enticed to pay. The model also offers a chance to try the premium features before paying, hence attracting more users to pay for high-end services.
Conclusion
While the monetization strategies mentioned above can generate income to app owners, an extensive analysis must determine the appropriate model. The choice will depend on several factors, both on the business and users’ end. Consider top priority objectives to ensure the app monetization strategy employed is significant and appealing to user experience.
